PEOPLE COUNTING
Counting the number of people, who enter a store or a space, is an excellent way to keep track of the overall footfall traffic of any store or public environment. Using high-precision smart sensors designed to count and track people’s traffic flow, businesses gain data-based insight into visitor/customer behavior. Data is an essential part of driving a business’ growth. It gives you the power to make efficient decisions and strategize in ways that increase sales & profit.
The Versatility of People Counting
The phenomenon of people counting goes beyond simply counting people; our smart sensors and innovative technology allow business owners to understand how traffic converts into sales. Moreover, collecting traffic both inside and outside stores provides valuable and accurate information on every aspect of the business’ performance.
With data from our people counting solution, you can:
- Manage sales conversions in real-time
- Understand customer behavior
- Analyze the performance of campaigns or events
- Detect time spent in queues and at shop windows
- Optimize store layouts to fit traffic flow
- Spot dwell, hot, and dead zones and manage dwell times through heatmaps
Our people counting solution can be implemented just about anywhere. Our innovative technology is already being used in shopping malls, retail stores, airports, supermarkets, universities, public libraries, museums, and more. This demonstrates the adaptable nature and versatility of our products.
Demographic Detection
Do you want to understand the demographic of your customers? With our people counting solution comes gender and age recognition, which provides you with valuable insight to help you target your customers in efficient ways. Knowing your target is crucial to achieving success in any given business. Gender recognition technology allows you to assign profiles to your customers and hereby target your marketing to attract them sufficiently. With height filtration, children are excluded from the data collected, ensuring only paying adults are counted towards the results.
Heatmaps & Dwell Zone Detection
Use graphical representations in the form of heatmaps to understand how customers or visitors browse through a space. Showing red, yellow, and green color scales, our technology illustrates the hot spots, dwell areas, and dead zones of a space. This way, you can get a visual image of where people stop to look and where they quickly pass. Zone analytics and zone-based heatmaps help you visualize what piques a visitor’s interest and what does not. With this valuable insight, you can re-evaluate the impact of various arrangements in a space to utilize its full potential.
Weather Impact
Compare footfall traffic and sales data with meteorology to gain an accurate, data-based understanding of the way such measures correlate to one another. Our solution tracks the weather for you to understand the various impacts changes in weather have on your business and overall customer behavior. This insight helps you minimize costs and optimize the allocation of needed staff.
Sales Data, Analytics, & Predictions
The combination of sales data integration with footfall tracking allows you to measure KPIs, such as conversion, sales-per-visitor, and captive rates. You can also make predictions on organizational performance to ensure the futureproofing of your business.