Footfall Counter

Through our collaborations with market-leading sensor suppliers, we ensure the most reliable, accurate, and high-tech devices for people counting and retail analytics. Be certain you and your business are provided with high-quality footfall counters for full store optimization.

By integrating cutting-edge sensors with our highly developed analytics software, we can ensure valuable insight into footfall traffic, traffic flow, and customer behavior. Our solution is highly developed and covers areas of any size. Furthermore, we can exclude any unnecessary objects from incoming data, always ensuring at least 98% accuracy.

How Do Footfall Counters Work?

Our software transforms incoming data from the sensors or POS systems into valuable live insight. We implement three different types of sensors: 3D cameras, thermal, monocular network-based counters, and local infrared counters. Additionally, you can integrate our software directly into your preferred POS system to gather live sales data. This way, you get insight into important KPIs, including conversion rates, captive rates, sales per visitor, and more. With our solution you get access to a user-friendly, customizable dashboard illustrating relevant KPIs, footfall data, data history, heatmaps, etc., to help you optimize your store and increase profit.

Footfall Counter Features:

People Counting

• Track the number of visitors/customers entering and exiting a space or keep track of the number of passersby. Understand hourly, weekly, monthly, and annual peak times.

Height Filtration & Age Detection

• Exclude children or irrelevant objects from incoming data to get higher accuracy in counts, conversion rates, sales data, and more.

Dwell Zones & Dwell Times

• Discover the average dwell times within specific zones of a space. Understand where people dwell and measure queue lengths to reduce waiting times.

Tracking Maps

• Get graphical representations in the form of heatmaps to demonstrate visitor/customer moving patterns and behavior. This feature is efficient for optimizing marketing strategies and store layout.

Measure Service Levels

• Optimize customer service by staying aware of the average customer waiting time before being served by a staff member. This will let you know how to improve customer service.

Infrared Lights

• Our sensors can track visitors/customers in dark areas to get full insight into customer behavior throughout the day and in various places.

Vehicle Counting

• Measure the number of vehicles passing certain areas or entering a parking lot and identify peak times.

Gender Detection & Distribution

• View the gender distribution of your visitors/customers to target them efficiently.

Staff Exclusion

• Through Xovis tags placed around staff members’ necks, you can exclude them from counts for more accurate data. Plan your staff schedules according to high traffic and reduce stress among employees.