PEDESTRIAN INSIGHT
Outdoor pedestrian counters track a wide variety of valuable data in any location to deliver accurate insight into pedestrian behavior. Our solution enables municipal authorities to make data-based decisions and improve pedestrian areas. Now, municipal authorities can discover the efficiency of their activities and efforts to understand if they positively return the marketing investment. Make well-informed decisions to impact visitor behavior and ensure smooth running pedestrian areas.
Our Pedestrian Counters can:
- Count the number of people entering and exiting a pedestrian area
- Understand how traffic corresponds to changes in the weather with our report module
- View annual, monthly, daily, and hourly peak times of the pedestrian area
- Understand how major anchor stores impact traffic flow
- Measure special event attendance and evaluate the activities based on visitor traffic
- Use heatmaps to understand the usage of the pedestrian area across different periods
- Measure dwell time and identify hot and cold zones in real-time
- Identify and exclude irrelevant objects, such as bicycles, from incoming data
- Exclude or separate children counts from adult counts
- Discover the gender distribution of pedestrians to target customers efficiently
- Measure the commercial potential of an area
Deep Insight into Event Performance & Future Developments
Pedestrian counters are helpful for a long list of reasons. With this innovative solution, you get valuable insight into footfall data in your city, which can be utilized to optimize streets and areas. Pedestrian insight helps you understand how different events or activities influence the number of visitors in places, such as shopping streets.
By installing our weather-resistant outdoor sensors at a shopping street’s entrance and exit you can measure the exact number of passersby. This helps you gain valuable knowledge about the overall use of the pedestrian street. Additionally, you can compare different periods of the day or times of the year with one another to get a real sense of how various events affect the city’s number of visitors.
Do you wish to gain valuable pedestrian insight you can utilize to make fact- and data-based decisions that help future developments of your city? Our solution is perfect for you!