It is no secret that the past years have proved to be challenging for retail stores across the globe. Online shopping has paved the way in the global retail industry, resulting in many bankruptcies, shutdowns, and fights for survival among the world’s brick-and-mortar stores. Additionally, the rising inflation in many countries means that many of the remaining physical shoppers are hesitant to spend money, holding onto their wallets.
Naturally, store owners are looking for ways to stay in business and remain competitive during challenging times. Are you among these store owners? Then you might want to keep reading. We have the answer to your prayers.
People Counting Systems That Improve Customer Experiences
The people counting practice has been present on the market for quite a while. It started out as a manual process, which required an employee to sit at the store entrance, clicking a counting device each time a visitor would enter or exit.
Today, people counting systems have evolved into advanced technologies that are automatic and efficient and urge you to rethink the ways you are running your business.
All-inclusive people counting systems, such as Vemcount, keep track of the exact number of people visiting your stores and then use this data to create tailored reports, which give you insight into the true performance of your business.
The system does this through seamless integration with your preferred POS system, allowing you to access valuable KPIs, including conversion rate and attraction rate. This way, you will understand just how footfall traffic data correlates with your sales.
With this data in your hands, you can start optimizing parts of your store, such as layout or marketing, to enhance the customer experience for increased conversion rates.
However, the benefits of people counting systems do not stop here.
Heatmaps That Show the Full Customer Journey
Our people counting system lets you discover all the insight you need to optimize your daily business operations and increase your efficiency. With access to heatmaps and tracking maps, you will understand the popular and less popular areas of your store.
Our system creates graphical representations of these “hot and cold zones” to help you discover the ideal spots for advertising and marketing. By understanding the full customer journey, including dwell zones, dwell times, walking patterns, and more, you will know how to manage your layout and marketing strategies for increased profit.
If you know where your customers are spending their time, you will know exactly where and when to target them. Additionally, you can place hot topics or new items in these areas to boost the sales of selected commodities.
The Only People Counting System You Will Ever Need
With our system, you can access all the customer and store data you will need for business optimization. Therefore, people counting systems are extremely important for retail stores in today’s climate.
Never has it been so important to understand what prompts a customer to complete their purchase. The more you know about your customers, the easier you can target them in ways that push the will to buy.
This way, your retail store can stay competitive in an era of online shopping. We help digitize your physical store by giving you all the necessary data and analyses for you to increase sales and stay on the path to success.