Are you looking for ways to grow your business and increase profit? Most store owners will answer “yes” to this question. However, most are often left wondering how to do so. In this article, you will find the answer.
Understanding shopper data is a big step toward business growth and success. The more you know about your shoppers, the more efficiently you can target them and nudge their will to buy. Here’s how.
Creating Customer Profiles Using Shopper Data
Is your customer demographic primarily made up of women or men? Or does it vary depending on the time of day, week, and month? With a shopper analytics solution, you will know the exact gender distribution of your incoming customers.
This shopper data is beneficial in the process of creating effective marketing strategies. A solution like Vemcount will let you create customer profiles based on verified data, including their gender and age.
With accurate customer profiles in your hands, you will know exactly how to strategize your marketing and advertising in ways that improve sales and the overall customer experience.
Customer Journey & Popular Zones
Shopper analytics are all-inclusive and help you understand all your shopper data at once, including the full customer journey in-store. How do your customers move throughout your store? Where do they stop to look? What catches their attention? All this data will be at your disposal with access to shopper analytics and heatmaps.
Together, heatmaps and tracking maps show a visual overview of your customers’ movement patterns throughout their entire stay. This way, you can see which areas, routes, and entrances are popular (and less popular), allowing you to profit from these places.
For instance, you can manage and optimize your layout, as well as your marketing, to fit the customer journey for increased sales opportunities around your store.
Sales Analytics & Valuable KPIs
Through easy integration between your preferred POS system and shopping analytics software, like Vemcount, you will gain immediate access to valuable sales data and KPIs, including conversion rate, capture rate, average basket size, and much more.
This way, you will understand how sales correlate with shopper data. Are you successfully converting your visitors into paying customers? With easy access to sales data analytics, you will have your answer and understand how to boost your daily conversion rates.
The World of Shopper Analytics
There are endless possibilities in the world of shopper data and shopper analytics. The phenomenon opens oceans of information regarding your shoppers and how they behave while shopping.
With this information in your hands, you can start making decisions based on facts and verified data, rather than intuition. This will help your business reach new heights through enriched insights, increased profit, and improved marketing strategies.