Are you looking to boost your mall efficiency and increase customer engagement and satisfaction? Look no further, all the answers are about to be yours.
The short answer lies in shopping mall analytics. The longer answer lies in the importance of these and how you can utilize them to your benefit.
Keep reading to discover all the key insights of shopping mall analytics and how these will take your mall to the next level.
Creating Malls of Experiences with Data Analytics
In an age of online shopping, mall and store owners have struggled to maintain their customers and draw them into their physical space. Over the past couple of years, it has become clear that malls need to up their game and create spaces that offer more than a shopping experience.
How can they do this, you may ask?
The answer is rather simple. The more you know about the people coming to your mall, the better you can target them in ways that are both profitable and successful.
With access to customer data analytics via all-inclusive software, you can start to make fact-based decisions that improve your malls in innovative ways.
Heatmaps that Instigate Efficient Layout Management
Heatmaps are graphical representations of the popular and less popular zones in your mall. In short, they demonstrate the areas that need attention, as well as the perfect spaces for advertising, help desks, food stalls, and more.
Knowing where your visitors are spending their time will help you know where and when to target them. With this data in your hands, you can place anchor stores and entertainment in strategic places that increase profit through enhanced customer experiences.
A strategic layout is essential if you wish to optimize your mall efficiency. Anchor stores are often things that draw in customers. With access to heatmaps and tracking maps, you will know the right spots for anchors store placements, which ultimately allows you to subconsciously guide your visitors around your mall.
Tenant Revenue Management
Another key insight for mall optimization is having a tool that can help you manage tenant revenue. Our software has a built-in tenant revenue management solution that ensures a trustful and improved relationship between mall owners and their tenants (stores).
The solution allows for automatic, semi-automatic, or manual import of tenant turnover, so mall owners can utilize this data to create a better mall – something which ultimately benefits the tenants also.
Access to turnover data means that malls can create shop ranking reports based on predefined categories, e.g., women’s clothing, food, shoes, and more, which helps increase the motivation to improve among individual stores.
The World of Shopping Mall Analytics
There are near endless benefits to using a shopping mall analytics solution. It gives you the needed insight to quit the guesswork and start making data-based decisions that increase profits.
By knowing how your customers behave throughout their visit to your mall – including movement patterns, popular zones, dwell areas, and more – you will know exactly how to optimize your mall accordingly.
This way, you can improve customer engagement through enhanced mall experiences.