Physical business owners, such as retailers or mall managers, are looking for ways to hold on to customers who are drawn to the world of online shopping. One question remains to most business owners: how?
Counting that Matters
The phenomenon of people counting has been present on the market for a while. People counting sensors are efficient devices for collecting valuable customer data, including customer demographics, customer journeys, customer behavior, and much more.
Knowing as much about your customers or visitors as possible is crucial if you wish to boost your sales and stay ahead of the market. Here is why.
Demographics & Targeting
People counting sensors collect accurate data about your customers, including their age and gender. Knowing the gender distribution of your incoming visitors is important when building effective marketing strategies.
This insight lets you tailor your marketing initiatives to fit your incoming traffic in ways that strengthen the will to buy. Planning your marketing strategies based on facts rather than intuition is likely to result in boosted sales since your customers are unconsciously being pushed to make a purchase.
Customer Journey & Heatmaps
By placing people counting sensors around your entire facility, you will obtain visual representations of people’s walking patterns, including dwell zones and popular areas. This data is being distributed to you via our all-inclusive data analytics software, Vemcount, which is integrated with the sensors.
Our software generates heatmaps, which show you the “hot” and “cold” zones of your store, meaning those that are most and least visited. Additionally, you can view so-called tracking maps, which show you the full customer journey of each of your visitors.
This insight will further strengthen your marketing activities, as you will know the ideal areas for advertising placements. Furthermore, it will improve your layout management by giving you the needed data to create a store that fits the usual traffic flow patterns.
Conversion Rate & Other Important KPIs
Through seamless integration between our software and your preferred POS system, you can collect valuable sales KPIs in real-time, including conversion and capture rates.
This way, you will know exactly how footfall data correlates to sales. It is an efficient way to understand the effectiveness of your decision-making regarding marketing, layouts, and more.
Future-Proof Your Business
There are endless advantages to equipping your business with people counting sensors. By analyzing your collected data via analytics software, such as Vemcount, you will understand exactly who your customers are and what they need, as well as how to efficiently target those profiles and needs.
If you start targeting your customers based on facts rather than intuition, you can start discovering ways to maximize profits.
This is how, we help digitize your physical space with people counting sensors to help future-proof your business in an era of online shopping.