RETAIL STORES
Do you wish to measure the true performance of your store? Our solution collects multiple data sets and transforms them into valuable business insight to make that possible. Use our all-in-one tracking system to keep track of the number of people entering and exiting your store at any given time. Identify traffic flow as well as customer behavior and identity to fully optimize your business and increase sales. We provide you with access to information surrounding your customers, who they are, and how they behave.
Discover daily, weekly, or monthly peak times, dwell times in specific zones, queue lengths, and more. By integrating your POS system with our software, you can understand how sales correlate with traffic while getting insight into conversion rates and other valuable KPIs. Our data gives you the ability to make fact-based and well-informed decisions within sales, marketing, and staff management.
Data Collect & Analytics
Collected data from both inside and outside stores is being compiled with multiple data sources to provide valuable and accurate information on all aspects of your business. Incoming data integrates into external ERP, BI, and POS systems or into cloud-configured dashboards. Analyze and evaluate data to make assertive and secure decisions for your store.
Enjoy the Best Features for Your Store
Occupancy Management
We help you keep track of the exact number of customers in your store, at any time, to ensure numbers are not exceeding the limit. Should you reach or exceed the limit of customers, real-time alerts are sent to you via SMS, e-mail, or WhatsApp. This way, you can manage occupancy in your store to ensure a pleasant experience for your customers.
Optimize Store Layouts through Walking Patterns & Demographics Detection
By identifying the path of each visitor, and which areas they stop to dwell in, you can understand the complete customer journey. With the help of heatmaps, you get insight into customer movement patterns to optimize product and advertisement placements, while changing your store layout accordingly. Additionally, our technology detects the gender and age of your customers, enabling you to target your customers efficiently. With gender detection, you can adjust your campaigns and displays to target your demographic. This feature allows you to measure the commercial potential of an area within your store.
Correlation Between Sales, Traffic Flows & the Weather
How do sales data respond to changes in weather? Compare historical weather information with traffic and sales data from your POS system to acquire a data-based understanding of the correlation between weather and customer behavior. This knowledge allows you to minimize your costs and optimize the allocation of your resources and staff.
Staff & Queue Management
Optimize your customer service by staying alert on queue developments and employing staff where needed. With the ability to measure peak times, our solution will help you forecast queues and hereby know when extra staff is demanded at the cashier.
Our Solution lets you:
- Exclude staff from incoming data
- Understand and increase conversion rates
- Discover spend-per customer
- Count the passersby and understand the captive rate
- Identify new vs. returning customers
- Discover popular zones and dwell areas
- Cut out abandonment rates
- Optimize marketing strategies
- Detect your demographic