SALES ANALYTICS
Boost sales and profit with our analytics platform. Get valuable insight into sales per visitor, sales per square meter, conversion rate, capture rate, service ratio, and other KPIs, to help optimize your business. Use incoming analyses to futureproof your business and make data-based predictions on future sales.
With our solution, all your KPIs are gathered in one single place. We track the important metrics and measurables of your business to help you understand your retail store’s performance. With all KPIs organized in one place, you can easily keep track of everything from people counting to sales conversions and stock levels.
Easy Integration & Customizable Dashboard
Choose your KPIs from any data source to create an interactive and immersive dashboard. Customize your dashboard to fit your needs and ensure valuable insight that helps drive your business’ success. Every employee, at every level of your organization, is enabled to make data-based decisions using accurate KPIs from our analytics platform. With the customizable and configurable nature of our analytics platform, you can, seamlessly, integrate data from any POS, BI, or ERP system with Vemcount. Choose one of three different integration methods:
- Manual upload on an hourly, daily, weekly, or monthly basis.
- Semi-manual in which CSV/Excel files are transferred automatically to our FTPS/SFTP
- Fully automatic by integrating with any API.
Get Deep Insight into the Most Important KPIs of Your Business
Conversion Rate
Through POS integration you can calculate your store’s conversion rate. Understanding your store’s conversion rate is important since it is a direct reflection of how efficient your marketing strategies are. If your store draws in a high footfall count, yet has a low conversion rate, you know you ought to make significant marketing changes.
Gender Detection
Understand the gender distribution of visitors/customers and adjust your displays and marketing accordingly.
Staff Exclusion
Identify and exclude staff from incoming data to ensure accurate results.
Heatmaps
Use graphical representations, in the form of heatmaps, to visualize customers’ walking paths. By showing hot and cold zones, heatmaps help you understand which areas of your store or mall are popular and which are not.
Capture Rate
See how window displays are converting into sales by counting the passersby and identifying the capture rate.
Customer Journey
Optimize store layout, product placements, advertisement, and marketing by understanding the customer’s moving patterns.
Fitting Room Conversion
Understand how many fitting room visits convert into sales.
Weather Impact
Track meteorology to understand the various impacts changes in weather have on your business and overall customer behavior
Dwell Times
Measure the average dwell time around the store, for each customer, and in the store in general.
Inventory Turnover
Stay aware of the number of times your inventory is sold in a given period, by tracking inventory turnover.
Average Transaction Value
Divide the total value of all transactions by the number of sales to achieve a general overview of how much people are spending.
Gross Margins ROI
Understand how much profit inventory sales produce after having covered inventory costs.
Revenue per Employee
Useful for planning staff schedules and initiatives
Sales per Square Meter/Foot
See the average revenue for every square meter/foot of sales space in your store.
Spend-per Customer
Understand how much every customer spends when visiting your store by integrating our solution with sales data.
Annual Growth
Track your annual revenue growth to understand how well your business is doing