SHOPPING MALLS
Measuring traffic is an essential KPI for shopping mall operators, who are looking to increase operational effectiveness and improve tenancy strategies. Our solution offers a user-friendly report module, which keeps track of every store’s performance by dividing them into categories, such as accessories, sports, women’s clothing, food, and more. Get knowledge about efficient business strategies and who your visitors are.
Top Benefits of Using Our Solution in Your Mall
- Track visitor paths and discover popular zones through heatmaps
- Optimize your mall layout to fit traffic flow
- Keep track of occupancy levels
- Track campaigns and events to understand their effectiveness
- Discover peak visitor times
- Manage tenant revenue
- Adjust tenancy pricing according to revenue, turnover, and customer paths
Tenant Revenue Management
With our Tenant Revenue Management mall owners can improve their tenant interactions by sharing sales statements, real-time performance dashboards, and shop ranking reports. Analyze turnover by making data-based comparisons between tenants within a category and the total mall turnover. Understand which stores, within a selected category, have the highest turnover. Tenant Revenue Management gives mall owners valuable insight into stores’ turnover and can hereby adjust tenancy pricing accordingly.
Optimize Mall Layouts with Tracking Maps
Understand the complete journey of each visitor by tracking their every move throughout your mall. By understanding your visitors’ movement patterns, you can optimize product and store placements, while enhancing your marketing activities. Heatmaps provide an overview of your visitors’ walking patterns by identifying hot and cold zones. Insight into customer behavior helps you rate the popularity of areas within your mall.
Follow Safety Recommendations with Occupancy Management
We help you keep track of the exact number of visitors at any time to ensure numbers are not exceeding safety recommendations. You will receive real-time alerts via SMS, e-mail, or WhatsApp if you reach or exceed the limit of visitors. Manage occupancy levels at any time to make sure your visitors have a pleasant stay at your mall.
Customer Segmentation & Campaign Tracking
Our solution enables gender and age detection. This way, you can exclude or get separate counts for children, while also discovering the gender distribution of your visitors. This insight helps you adjust your campaigns and displays to fit your demographic. Additionally, you can measure the commercial potential of areas in your mall, allowing you to know where and when to place appropriate advertising.